Neeraj Chopra and PV Sindhu continue to be leading the non-cricketing athletes leading the endorsement deals. Other cricketers such as Hardik Pandya, Jaspreet Bumrah, KL Rahul, and Surya Kumar Yadav are also scoring big in the endorsement space. Cricketers' endorsement has grown by 18 per cent, with Virat Kohli, MS Dhoni, and Rohit Sharma endorsing over 30 brands each, and adding new brands in 2022. \The top athletes in sports celebrity brand endorsement include Virat Kohli, MS Dhoni, Rohit Sharma, Sachin Tendulkar, Neeraj Chopra, and PV Sindhu. Out of the 505 brand endorsement deals, 85 per cent of the total brand endorsement value has come from cricketers. According to the Sporting Nation Report, the sports celebrity endorsement market in India has seen significant growth, with a 20 per cent increase with total value of INR 729 Crore.
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